International procurement intelligence

List of the catalog of this article:

• 1, What are "pull" and "push" in the production system?
• 2, What is the difference between push strategy and pull strategy?
• 3, what does what does pull mean
• 4, The essential difference between MRP produced by pull-type production and Kanban

What are "pull" and "push" in the production system?

Pull supply chain and push supply chain are two different supply chain management models. The main difference is the way of processing demand and the difference in the direction and speed of product flow.

Propulsive production mode: refers to the calculation logic of MRP, and each department produces according to the production plan stipulated by the company. The upper process does not need to be responsible for the next process. After producing the product, the product can be delivered to the post-process according to the plan. This method is called push-type production.

Pull strategy refers to the use of advertising, public relations, commercial promotion and other promotional methods to take the final consumer as the main promotion target, trying to stimulate consumers' interest and demand for products, and to promote consumers to turn to intermediaries and manufacturers to buy products.

What is the difference between push strategy and pull strategy?

1. Pull-type strategy refers to the use of advertising, public relations, commercial promotion and other promotional methods to take the final consumer as the main promotion target, trying to stimulate consumers' interest and demand for products, and to promote consumers to turn to intermediaries and manufacturers to buy products.

2. Therefore, the operating direction of the "promotion strategy" is the promotion of the market through the construction of marketing channels, and the direction of the "pulling strategy" is to attract demand through the manipulation of the market.

3. [Answer]: Promotion strategy can be divided into push strategy and pull strategy in terms of general guiding ideology. ( 1) Push strategy. Push strategy refers to the use of salespeople and intermediaries to promote products into the channel.

four, push strategy refers to the company's promotion by personnel and middlemen as the main promotion goal, pushing products to distribution channels and finally pushing them to the market. This sales strategy requires personnel to adopt corresponding sales methods for different customers and different products.

5. The promotion strategy is to promote products to customers, and customers do not necessarily need them. The pull strategy is that the product (generally the brand) is on the market, and customers need it themselves and take the initiative to buy it.

What does pull mean

1. "push" on the truck means exhaust brake button. Exhaust brakes are widely used in large diesel vehicles. Set up a regulating valve on the engine exhaust pipe, increase the pressure of the exhaust stroke by closing the valve, and use the negative pressure generated to obtain the control force.

2、Don't try to pull anything. Don't play any tricks.

3. After a serious illness) recovery; (after experiencing difficulties) return to normal Phonetical: English [pl θru] American [pl θru] Everyone wasVery concerned whether he would pull through or International procurement intelligencenot. Everyone cares whether he can survive.

4. pull out: withdraw (agreement, competition or organization); (make) (troops) withdraw, (make) get rid of (economic recession).

5. Pull on the car refers to the upward pull here to spray water, which generally appears in the wiper position of the car.

6, pull v. Pull; drag e.g. She pulled his sleeve to get his attention. She pulled his sleeve to attract his attention. Pick; pump e.g.He told the children not to pull up the young plants. He asked the children not to pick up the seedlings.

The essential difference between MRP and Kanban produced by pull-type

MRP is executed according to the production order. Kanban is that the pre-process is executed according to the instructions or consumption of the post-process.

Main production plan: The MRP system can help enterprises break down business planning and production planning into specific main production plans, and the simulation function provided by MRP can also predict the impact of changes in the main production plan.

Compared with the traditional way of action, this production instruction is not the planning department.The door is sent directly, but it is sent by the back process, so it is called the back process pull, or even the customer demand pull, which is a remarkable feature that distinguishes it from the traditional back-to-promotion production.